https://www.marketwatch.com/press-release/dine-brands-international-and-franklin-junction-forge-global-expansion-agreement-dc160fb4
The MarketWatch News Department was not involved in the creation of this content.
IHOP(R) and Applebee’s Neighborhood Grill + Bar(R) restaurant brands to expand globally via Franklin Junction Host Kitchen(R) Network as Virtual Restaurants
Atlanta, July 18, 2023 /PRNewswire-PRWeb/ — Franklin Junction, the global leader in branded virtual restaurants, is thrilled to announce a new agreement with Dine Brands International, an affiliate of Dine Brands Global, Inc., the parent company and franchisors of renowned restaurant chains IHOP(R), Applebee’s Neighborhood Grill + Bar(R), and Fuzzy’s Taco Shop(R). Under this agreement, Franklin Junction collaborates with Dine Brands to accelerate the international expansion of IHOP and Applebee’s through its innovative Host Kitchen(R) platform.
The strategic alliance between Franklin Junction and Dine Brands paves the way for IHOP and Applebee’s to expand their global presence in markets outside of their traditional brick-and-mortar locations, in selected international markets. This agreement will initially introduce Dine Brands into new markets in Japan, the Netherlands, France, and Belgium. By leveraging Franklin Junction’s cutting-edge technology and expertise, IHOP and Applebee’s will be introduced as virtual restaurants in key international markets, with the first launch set to take place in Japan by Q4 of 2023.
The Host Kitchen platform, pioneered by Franklin Junction, enables restaurant brands access to capital-free expansion in new markets as virtual restaurants, whereby orders are produced locally by Franklin Junction’s fulfillment partners. This collaboration will enable IHOP and Applebee’s to reach new guests and cater to the evolving demands of the global dining landscape.
“We are excited to collaborate with Dine Brands to bring the beloved IHOP and Applebee’s brands to diners around the world,” said Rishi Nigam, CEO of Franklin Junction. “With our innovative Host Kitchen platform, we are revolutionizing the way restaurants expand internationally, and this relationship marks a major milestone in our mission to redefine restaurant economics and the future of dining.”
Franklin Junction’s eCommerce technology stack and data-driven insights will empower IHOP and Applebee’s to customize menus, offerings, and dining experiences to suit the unique preferences of each market. This localized approach, combined with the renowned quality and flavors of IHOP’s and Applebee’s classic American dishes, is set to captivate the palates of Japanese diners in the inaugural market.
“We are thrilled about this relationship with Franklin Junction, as it opens up new opportunities for IHOP and Applebee’s in key international markets. We are confident in our ability to scale and deliver exceptional dining experiences to guests worldwide,” said Scott Gladstone, President, International and Corporate Development at Dine Brands Global.
The collaboration between Franklin Junction and Dine Brands is a testament to the digital evolution of the restaurant industry, as virtual restaurants become increasingly prevalent in meeting the demands of consumers seeking convenience and variety.
About Franklin Junction:
Franklin Junction is the world’s leading virtual restaurant platform with operations in North America, Europe, and Asia and has been widely recognized for revolutionizing the foodservice industry by creating the concept of Host Kitchen(R), which allows restaurants to maximize underutilized kitchen capacity by fulfilling delivery orders for other brands creating high margin incremental revenue for both host, and brand partners. With a proprietary eCommerce technology platform and deep industry expertise, Franklin Junction empowers restaurants to expand their reach, optimize resources, and meet the evolving demands of diners in a digital-first world. Franklin Junction’s technology suite includes AI-driven matchmaking, order generation, order aggregation, and operations solutions tools for supply chain, training, marketing, quality control, and accounting.
About Dine Brands:
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar(R), IHOP(R), and Fuzzy’s Taco Shop(R) brands. As of March 31, 2023, these three brands consisted of 3,600 restaurants, across 17 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.
For media inquiries, please contact: Katie Kosyan at BON Communications (katie@boncomms.com)
Pull Quote
“With our innovative Host Kitchen platform, we are revolutionizing the way restaurants expand internationally, and this relationship marks a major milestone in our mission to redefine restaurant economics and the future of dining,” shares Rishi Nigam, CEO of Franklin Junction.
Media Contact
Katie Kosyan, Franklin Junction, 1 3034723705, katie@BONCOMMS.COM, https://franklinjunction.com/
SOURCE Franklin Junction
The MarketWatch News Department was not involved in the creation of this content.
